Innovative Retail Technologies

MAR 2013

Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry.

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Omni-Channel Retailing the customization to grow with the customer and become more pertinent. We don't want to inundate the customers with a slew of items they will never want," she states. The data also helps the buyers keep in touch with what is hot in which markets. Keeping the right product available in the right locations keeps fresh product moving and stale product off the shelves. "If a product line really resonates in a country, we need to make sure it is featured prominently on the site to maximize sales. Trends come and go quickly, and being there to capture the sales is crucial," Shulman notes. Case Study will never look the same to you twice." ■ For More Information On Oracle Go To "We are striving to create an environment where the online experience mirrors the in-store experience." Stacey Shulman, CIO, American Apparel Part of the loyalty program also lets the customers create their own online accounts to store saved searches, payment information, and delivery preferences. This allows for a quick, seamless checkout process and delivery. The new system keeps this data secure while keeping it available for analysis and incorporation into promotions as well as easy access by the IT department and the customer. According to Shulman, "As the new e-commerce system becomes more personalized and integrated with the loyalty program, the site you look at today will be vastly different from the site you see a year from now. American Apparel March 2013 ● 21

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