Innovative Retail Technologies

SEP-OCT 2016

Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry.

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Page 16 of 39

Move over, product placement. Soon, retailers won't just be promoting products on TV shows; they'll be selling them there. WATCH, CLICK, BUY: VIDEO COMMERCE WILL CHANGE RETAIL FOREVER What's Next by Matt Pillar Y ou might call Messiah Jacobs' path to retail technology entrepreneurship happenstance, or fortuitous at best. It sure wasn't planned, and he's the first to admit it. New York born and raised, Jacobs was on track to put his finance degree and uncommon energy to work on Wall Street when the fashion world came calling. "I had a vision of entrepreneurship, and the opportunity to pursue that vision came from an unlikely place while I was in business school," he says. A friend was launching a fashion apparel brand, and she needed a business-minded partner to help her do it. Soon, the duo was selling its wares in more than 200 high-end fashion boutiques across the country. Though getting into the fashion business wasn't top of mind for this self- described through-and-through finance guy, taking that leap was the catalyst to a series of "aha" moments that allowed him to explore a creative side he hadn't tapped into. The creative juices really began to flow when Jacobs was approached by a production company with a proposition to create a reality T V show about his company. "When I saw the work that goes into video production and entertainment, I realized how much opportunity there was behind the camera," says Jacobs. It wasn't long before he set out to capitalize on that opportunity by launching his own production company. Shortly thereafter he was producing films, television shows, and long-form web series with acclaimed director Robert Townsend, working with such notables as Monica Calhoun, Vivica A. Fox, and Michael Clarke Duncan. For the past 10 years, Jacobs has been living in the shadow of the iconic sign in Hollywood Hills and continuing his small- screen production work. That's quite a departure from finance and fashion retailing, but his most recent endeavor is serving well to combine his breadth of experience in each of the disciplines he's pursued. Jacobs is co-founder of tapReplay, a technology-based startup that's determined to simultaneously change the way consumers shop and watch television. The (re)Birth Of Video Commerce During his 10-year tenure as a Hollywood producer, Jacobs says the dramatic impact of technology on the entertainment industry has not been lost on him. Inspired by that technology, he attended the 2014 Continued on page 24 Sept -Oct 2016 14

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