Innovative Retail Technologies

SEP-OCT 2016

Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry.

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INNOVATIVE RETAIL T E C H N O L O G I E S 6 Proven Innovations Traffic Counts At PetSmart 12 What's Next Know Thy Demographic, p. 13 Editor In Chief Erin Harris (814) 897-9000, ext. 303 erin.harris@jamesonpublishing.com Senior Executive Editor Matt Pillar (814) 897-9000, ext. 240 matt.pillar@jamesonpublishing.com Publisher Tim Ulrich (814) 897-9000, ext. 245 tim.ulrich@jamesonpublishing.com Managing Editor Michael Thiemann (814) 897-9000, ext. 340 michael.thiemann@jamesonpublishing.com Production Manager Lynn Netkowicz (814) 897-9000, ext. 205 lynn.netkowicz@jamesonpublishing.com Circulation Director Melinda Reed-Fadden (814) 897-9000, ext. 208 subscriptions@jamesonpublishing.com Marketing Director Carrie Brocious (814) 897-9000, ext. 288 carrie.brocious@jamesonpublishing.com Corporate Office Address 5340 Fryling Road, Suite 300 Erie, PA 16510-4672 Reprints, Eprints, and NXTprints The YGS Group (717) 430-2268 ISMRetail@theYGSgroup.com www.theYGSgroup.com Contact Information Corporate Office PH: (814) 897-9000 Editorial/Production FX: (814) 899-5584 Sales Department FX: (814) 899-5582 Accounting FX: (814) 899-5580 email: info@jamesonpublishing.com website: www.jamesonpublishing.com Manage Subscriptions Subscription/Address Correction/Cancel Web: http://www.innovativeretailtechnologies.com - magazine tab Email: subscriptions@jamesonpublishing.com (Reference 16 digit # on mailing label, title of pub, your name, and zip code) Phone: (814) 897-9000, ext. 315 Publications Agreement No. 40722524 c/o AIM, 7289 Torbram Road, Mississauga, ON L4T 1G8 From Multi-Channel To Any Channel The Business Case For Better Batteries, p. 28 Watch, Click, Buy: Video Commerce Will Change Retail Forever, p. 14 Disturbing Discrepancies In Retail Security, p. 15 @RetailMag INNOVATIVE RETAIL TECHNOLOGIES (ISSN: 1553- 5894) Vol. 20, No. 5 is published six times per year (with issues of January/February, March/April, May/June, July/August, September/October, November/December) by Jameson Publishing, Inc. at Knowledge Park, 5340 Fryling Road, Suite 300, Erie, PA 16510. Phone (814) 897-9000, Fax (814) 899-5587. Periodical postage paid at Erie, PA 16510 and additional mailing offices. Copyright © 2016 by Peterson Partnership. All rights reserved. Printed in U.S.A. SUBSCRIPTION RATES: For qualified readers in the U.S.: $0. For nonqualified readers in the U.S. and in all other countries: $197 for one year. POSTMASTER: Send address changes to Innovative Retail Technologies, Knowledge Park, 5340 Fryling Road, Suite 300, Erie, PA 16510. 10 Cabela's Journey To Packaging Perfection WHY WE DO WHAT WE DO To us, "innovation" isn't just another business term. We're passionate about innovation because that's how progressive retailers consistently meet consumer needs and provide a superior customer experience, regardless of channel. By focusing on the most innovative brands, we help retailers make informed decisions that will enhance their businesses today — and tomorrow. Sep-Oct 2016 4 Smarter Pricing, Bigger Profit, p. 26 The New Conversation In Retail Commerce, p. 30 Customer Service And The Repercussions Of Ignorance, p. 34 Top Takeaways From NRF Protect, p. 32

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