Innovative Retail Technologies

NOV-DEC 2016

Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry.

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17 SMR Supplement 0% 5% 10% 15% 20% 25% 30% 35% Top-3 2016 Initiatives Driving IT Investment Increase organization's revenue Improve customer acquisition and retention Reduce organization's costs Optimize organization's business processes Introduce new and/or improved products and services Meet compliance requirements Increase organization's agility Improve organization's ability to attract and retain ... Embracing new distribution platforms Expand into new geographic regions/countries Mitigate organization's risk Increase organization's productivity Improve omnichannel orchestration of customer ... None of the above SMR LG "Apps including commerce are important, but marketing and location-enabled customer service is just as valuable to conversion." Leslie Hand, Vice President, IDC Retail Insights Source: 2016 Vertical IT & Communications Survey, IDC, May, 2016 Figure 1

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