Innovative Retail Technologies

NOV-DEC 2016

Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry.

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INNOVATIVE RETAIL T E C H N O L O G I E S 6 Proven Innovations Personalization Drives Clicks, Conversion At Office Depot 24 What's Next Editor In Chief Erin Harris (814) 897-9000, ext. 303 Senior Executive Editor Matt Pillar (814) 897-9000, ext. 240 Publisher Tim Ulrich (814) 897-9000, ext. 245 Managing Editor Michael Thiemann (814) 897-9000, ext. 340 Production Manager Lynn Netkowicz (814) 897-9000, ext. 205 Circulation Director Melinda Reed-Fadden (814) 897-9000, ext. 208 Marketing Director Carrie Brocious (814) 897-9000, ext. 288 Corporate Office Address 5340 Fryling Road, Suite 300 Erie, PA 16510-4672 Reprints, Eprints, and NXTprints The YGS Group (717) 430-2268 Contact Information Corporate Office PH: (814) 897-9000 Editorial/Production FX: (814) 899-5584 Sales Department FX: (814) 899-5582 Accounting FX: (814) 899-5580 email: website: Manage Subscriptions Subscription/Address Correction/Cancel Web: - magazine tab Email: (Reference 16 digit # on mailing label, title of pub, your name, and zip code) Phone: (814) 897-9000, ext. 315 Publications Agreement No. 40722524 c/o AIM, 7289 Torbram Road, Mississauga, ON L4T 1G8 Retail Tech Spending 2017: A Quest For The Complete Customer Experience Mobile Guidance For Store-Level Fulfillment, p. 34 Navigating The LP Solutions Landscape, p. 32 @RetailMag INNOVATIVE RETAIL TECHNOLOGIES (ISSN: 1553- 5894) Vol. 20, No. 6 is published six times per year (with issues of January/February, March/April, May/June, July/August, September/October, November/December) by Jameson Publishing, Inc. at Knowledge Park, 5340 Fryling Road, Suite 300, Erie, PA 16510. Phone (814) 897-9000, Fax (814) 899-5587. Periodical postage paid at Erie, PA 16510 and additional mailing offices. Copyright © 2016 by Peterson Partnership. All rights reserved. Printed in U.S.A. SUBSCRIPTION RATES: For qualified readers in the U.S.: $0. For nonqualified readers in the U.S. and in all other countries: $197 for one year. POSTMASTER: Send address changes to Innovative Retail Technologies, Knowledge Park, 5340 Fryling Road, Suite 300, Erie, PA 16510. WHY WE DO WHAT WE DO To us, "innovation" isn't just another business term. We're passionate about innovation because that's how progressive retailers consistently meet consumer needs and provide a superior customer experience, regardless of channel. By focusing on the most innovative brands, we help retailers make informed decisions that will enhance their businesses today — and tomorrow. Nov-Dec 2016 4 Where Omni- Channel Retail And WFM Collide, p. 30 Email Pays Big For Silver Jeans Co. 26 2016 Small To Midsize Retailing Research Report, p. 15 Gameday Merchandising Tackles Global Expansion 23 E-Commerce In 2017: The Maturation Of Omni-Channel, p. 12 It's Time To Get Serious About AI, p. 27 Cracking The Omni-Channel Customer Code, p. 28

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