Innovative Retail Technologies

JAN-FEB 2017

Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry.

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The Home Depot T he Home Depot's recent e-commerce and cross-chan- nel fulfillment initiatives are reaping major rewards for the home improvement mega store. It's become an undisputed leader in the enablement of buy online/pick up in store, buy online/ship to store, and most recently buy online/deliver from store. The latter has been operational in more than 700 stores since the end of the second fiscal quarter 2016. More than 40 percent of The Home Depot's online transactions are fulfilled in store. Those transactions are supported by beefed- up call centers and three one-million+ winner Omni-Channel Retailing Project Leads: Kevin Hofmann, President, Online & Chief Marketing Officer; Prat Vemana, VP Digital Experience, The Home Depot More than 40 percent of Home Depot's online transactions are fulfilled in store. Finalist and mobile app to enhance the digital experience. It's using data and behavior- al analysis of how customers are shop- ping, as well as customer feedback to make it easier for customers to engage with the site. That enablement is marked by aggressive investment in a combina- tion of homegrown and vendor-sourced technologies, many of them custom- er-facing. The online user's experience, for instance, dynamically adjusts to the screen size and device being used. Prod- uct information pages feature increased image sizes and clarity, multiple and 360-degree product views, videos, rat- ings and reviews, and Q&A pages. An intuitive header groups shopping, store information, DIY Projects & Ideas, and Services into simple, accessible areas, and accessibility for visually impaired customers is enhanced with font size minimums and contrasting colors to help optimize the viewing experience for people who are color-blind. As a result of its innovation and ef- fort, The Home Depot reports: • Online commerce exploding beyond $1 billion sales growth year over year • 1.5 billion site visits in 2015 • About $4.7 billion in total 2015 sales square feet of direct fulfillment centers strategically positioned across the coun- try to deliver 90 percent of customers' online orders of regionally stocked par- cel items in two business days or less. To drive these interconnected ex- periences, The Home Depot recently launched a completely revamped site R e t a i l e r i n n o v a t i o n a w a r d s Finalist ROCHE BROTHERS Project lead: Geoff Farrington, Sr. E-Commerce & Operations Manager, Roche Bros Supermarkets Roche Bros is allowing in-store associates to fulfill orders in an unlikely segment — e-Gro- cery. The initiative is enabled by ShopperKit software, running on Samsung tablets mounted on the associates' carts, paired via Bluetooth to Brother Mobile Solutions' RJ3050 printers for in-aisle item and order labeling. THE LIMITED Project Lead: Kris Merz, CIO, The Limited By leveraging its relationships with its 3PL, Oracle, and Demandware, The Limited has developed a solution that allows customers and store associates to quickly reserve and order items from stores, decreasing the amount of overhead required to facilitate transactions on behalf of customers. Jan/Feb 2017 9

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