Innovative Retail Technologies

JAN-FEB 2017

Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry.

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Page 12 of 39

x JAN/FEB 2017 10 Neiman Marcus A s he considers investments in technology and ser- vices, it's clear that Scott Emmons assumes the customer's vantage point. He's quick to marshal resources and execute on innovation that promises to drive Neiman Marcus forward. Em- mons demonstrates an understanding of what it means to combine brave deci- sion making with disciplined execution. He invests for the long term, rather than getting bogged down with near-term challenges to implement new tech. Em- mons is also very startup friendly, acting as a helpful partner in bridging the gap between fast-moving tech companies and a more traditional company envi- ronment at Neiman Marcus. Here's just a snapshot of the inno- vation he's spearheaded there: winner customer Engagement Project Lead: Scott Emmons, Head of Innovation Lab, Neiman Marcus Neiman Marcus doubled customer dwell time and lifted user spend by 29 percent. • An associate communication system by Theatro Online live chat platform by Powerfront Much of this innovation was born of the creation of the Neiman Marcus iLab, which has been recognized as a leader in experimenting with new technologies and delivering innovative ways to delight the customer. The iLab has driven the embrace of technology, which is now seen as a core corporate value at Neiman Marcus. Neiman Marcus iLab projects touch many different parts of the business. Its business wins include improved customer engagement, new insights for customer analytics, longer in-store dwell time leading to larger shopping baskets, new platforms to deliver personalized recommendations, and more. • Snap, Find, Shop, a Slyce-pow- ered mobile app that enables consumers to take pictures of outfits, then uses visual rec- ognition technology to pres- ent similar products avail- able for purchase at Neiman Marcus • A ChargeItSpot secure cell phone charging station roll- out to Neiman Stores nation- wide. The solution has dou- bled customer dwell time and lifted user spend by 29 percent, and it captures the email addresses of users • Memory Mirror from Memo- Mi, which enables customers to see a 360-degree, sharable view of how they look as they try on apparel and eyewear R e t a i l e r i n n o v a t i o n a w a r d s Columbia Sportswear Project Lead: Lindsay McCann, Marketing Analyst, Columbia Sportswear Loyalty Program Columbia is using social tools from Chirpify to proactively — and unexpectedly — reward customers for the brand advocacy the brand encourages. The merchant can reward anyone for their social brand advocacy activity with automated, predefined rewards. Finalists Finalists continued on page 11.

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