Innovative Retail Technologies

JAN-FEB 2017

Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry.

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Jan/Feb 2017 13 L'Oréal USA L 'Oréal USA is leading the way toward omni-channel, mobility, and EMV adoption in the luxu- ry segment, as evidenced by its deployment of Cegid for mobile POS and omni-channel, KIBO omni-chan- nel order management, Cayan payment processing, and Verifone payment hard- ware. The integrated omni-channel and mobility solution will be rolled out in some 200 North American stores across the com- pany's Kiehl's, NYX, Urban Decay, Carol's Daughter, and L'Oréal Outlet brands. This complete solution empowers sales winner In-Store Operations Five Below Project Lead: Gregg Smith, Sr. Director, Asset Protection, Five Below When store growth prompted the advent of Five Below's first LP department, its search for a fraud detection solution led it to 20/20 Retail from Agilence. The tool has proven valuable outside the scope of LP alone, as managers are now able to monitor both top performers and potential offenders and reward or remediate as appropriate. Johnston & Murphy Project Lead: Danny Ewoldsen, Executive Vice President of Retail and E-Commerce, Johnston & Murphy Johnston & Murphy is using technology to buck traditional scheduling methods and offer an enhanced, sales-improving in-store experience. Its analysis of in-store traffic data provided by Shop- perTrak's People Counting & Conversion solution helped it achieve a sustained 10 percent increase in converting larger average transactions. Project Leads: Antoine Bourgeois, AVP Retail Applications; Pierre Ejarque, Omni mPOS Applications Manager; Mike Pompignano, AVP Retail Information Technology; Marc- Alexandre Risch, Chief Retail Officer, L'Oréal USA L'Oréal's EMV-compliant mobile tool set reduces risk of exposure to credit card fraud. Finalists lows sales associates to roam throughout the store, no longer tethered to the cash- wrap. This greatly increases the time those associates spend engaging customers and allows that engagement to occur on the customer's terms. Mobility provides more opportunity to build relationships and pro- vide value-added services to the customer, therefore driving additional and increased sales through cross-sell, upsell, and re- duced wait times. The POS solution provides sales asso- ciates with real-time cataloguing, inven- tory, and customer and loyalty informa- tion, making it easier for them to deliver a more relevant and personalized service to the customers on the floor and further prompting more cross-sell and upsell rev- enue. Because Cegid allows sales to be performed on the floor and away from the cash-wrap, the lines in stores are min- imized, and the potential for customers to walk away is reduced. Finally, because L'Oréal is deploying Cegid's mobile POS integrated with Veri- fone's EMV-enabled payment hardware and Cayan's EMV payment processing ca- pability, the merchant's mobility tool set is highly secure and reduces risk of exposure to credit card fraud. associates to deliver a more personalized and impactful customer shopping experi- ence, driving increased customer satisfac- tion and sales while reducing the risk of credit card fraud. The Cegid mobile POS application al- R e t a i l e r i n n o v a t i o n a w a r d s

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