Innovative Retail Technologies

JAN-FEB 2017

Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry.

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Jan/Feb 2017 15 DICK'S Sporting Goods A t DICK'S, the innovative use of integrated IP vid- eo, data analytics, EAS, and RFID technology is simultaneously sup- porting the company's LP and om- ni-channel strategies. The company was an early adopter of IP video, installing it in all new stores since 2008. Now the company is exploring ways to tie its POS data with its IP video system to support investiga- tions. The innovative LP analytics department at DICK'S focuses on merchandising and allocation. An- alytics have revolutionized the way the company leverages data and allocates its financial resources to attack shrink. Instead of attacking high-shrink categories, for instance, it's now leveraging data analytics to protect the exact premium brands and/or the specific price points that are most impacting shrink. More recently, recognizing that its customers are shopping online and using mobile devices more than ever before, the merchant adjust- ed those strategies to offer a seam- less shopping experience across all channels. DICK'S recognized a need to layer RFID into EAS as a viable solution at the storefront to help better manage shrink, optimize store performance, and support its strategic omni-channel retail- ing initiative. The company made a significant capital investment in the Sensormatic Synergy storefront detection system, which supports RFID-enabled inventory and shrink visibility. An innovative retailer, they are installing Synergy in all 2017 new stores, for future migra- tion to RFID. The company is using Project Lead: David Lund, Vice President of Loss Prevention, DICK'S Sporting Goods RFID to increase inventory accuracy for federal regulations with firearms. For retailers, achieving real-time, item-level visibility with RFID technol- ogy is beneficial not only for LP. The value in knowing where every item of inventory is within its brick-and-mor- tar stores is also useful for replenish- ment and online order fulfillment, which all feed a strategic initiative to be a premier omni-channel retailer. R e t a i l e r i n n o v a t i o n a w a r d s winner loss prevention RFID increases inventory accuracy and eases federal firearms regulation compliance. Finalists Burlington Stores Project Lead: James Connolly, VP of LP, Burlington Stores Burlington Stores is continually upgrading security in stores and DCs in partnership with American Integrated Security Group, Vivotek, Axis Communications, Samsung (Hanwa), Sony, Wavestore, and Views/LG public view monitors. It was one of the first retailers in the country to utilize IP network and 360-degree camera technology to its fullest potential. Finalists continued on page 16.

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