Innovative Retail Technologies

MAY-JUN 2017

Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry.

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NetSuite SuiteCommerce, a cloud-based, omni-channel commerce platform that allows Lionel to provide branded, engag- ing shopping experiences to its customers via video, image zooms, and quick views. "Now, we're more agile, and our systems are sophisticated yet user-friendly," Gemereth says. "Further, mobile commerce is impor- tant to us and our customers; now we offer an optimized experience for both brands across mobile phones, tablets, laptops, and desktops. And we have support for multiple sites." Indeed, in partnership with Sixred, Lio- nel quickly launched two branded websites. The company also leveraged solutions from NetSuite's SuiteCloud Developer Network partners SPS Commerce and OzLINK for electronic data interchange (EDI) and ware- house management, respectively. In addition, dynamic merchandising capabilities keep Lionel's website current, and Lionel Racing can quickly and easily list new products, allowing NASCAR fans to pre-order die-cast models of the winning car minutes after the race ends. Gemereth states that Lionel's customers can track order and pre-order status, man- age account details, and view purchase history, which has greatly improved the customer experience. Customers may also submit and track their service and return requests. And Lionel no longer worries about IT maintenance and management. "IT is no longer a bottleneck, as market- ing, accounting, sales, and production departments create their own reports and analyze KPIs," he says. Lionel transitioned to SuiteCommerce in four months, and the company's B2C websites have been thriving ever since. Gemereth states, "As a result of the changes we've made, Lionel has greater inventory visibility and two superior e- commerce sites that deliver a top-notch customer experience." 11 May-June 2017 Keep your customers shopping while you keep the fraudsters at bay. OTP+ is the solution that dramatically reduces fraud with less handling time, saving you money and keeping your customers happy in the process. | 855.703.9292 | Only you know your fraud rate. Only we know how to fix it. IT is no longer a bottleneck, as marketing, accounting, sales, and production departments create their own reports and analyze KPIs. Rick Gemereth, CIO, Lionel

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