Innovative Retail Technologies

MAY-JUN 2017

Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry.

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and task management. By leveraging mobile and location technologies, store associates can be more effectively dispatched, and tasks can be interwoven to deliver maximum efficiencies. As retailers begin to use their stores to fulfill on-line orders, many are realizing cost and time savings when compared to more traditional warehouse-centric fulfillment. A well-designed ship-from- store solution can lower freight costs as each store will only support local customers. A potential complement to the ship-from-store strategy is ship-to-store whereby customers can pick up orders at the retail store (BOPIS) with the added benefit of driving traffic to the retail store. The Store Of The Future In addition to modernizing their order fulfillment processes, retail executives are reevaluating their overall physical footprint and the role of the store to better adjust to today's retail realities. Tomorrow's stores are being thought of beyond the traditional "sales" role as innovative retailers position these assets to address the shopping experience more comprehensively. Order fulfillment, customer service, and returns management are all areas that retailers need to consider addressing through their stores to remain competitive. Even those not looking to convert stores into local fulfillment centers are still looking for ways to shrink delivery times as the pressure of e-commerce giants only intensifies. The stakes have never been higher Mobility 2017 20 Mike Lowey, Director of Retail Sales, Brother Mobile Solutions There are a number of trends attracting attention in retail this year, but one of the hottest we're seeing is the explosive growth of "click-and- collect" — the shop online and pickup in-store application. Grocery is one specialty segment quick to capitalize on the technology, but every month seems to bring news of the broader retail industry considering it, or adding it to their omnichannel strategy. So what's driving the trend? It's becoming clear that buying habits are changing, and shoppers prefer this option. According to a recent PwC survey, 69 percent of Americans say they use in-store pickup regularly or on occasion¹. And a new ICSC survey indicated that 87 percent of Millennials prefer the buy online, pickup in-store model². The growing popularity is evident. FierceRetail.com reported that eGrocery will become a $24 billion industry in 2017³. And, prior to the 2016 holiday shopping season, the WSJ reported that click-and-collect was one way traditional retailers like Walmart and Target hoped to wrestle sales from Amazon.com 4 . At its core is mobile technology — which includes an online interface, software platform, handheld tablet, phone or mobile device, and mobile printers, all working in tandem to provide shoppers a great online experience and efficient, frictionless fulfillment at the store. Whether they're department stores, big box chains, or specialty stores, today's retailers face the challenges of tight profit margins, high overhead expenses, and the need to continually turn inventory. Adopting click-and-collect solutions can help answer these challenges — and offer customers an improved way to shop. Contact Mike.Lowey@brother.com for Click & Collect case studies or questions about your store. Sources: ¹The Motley Fool. "Do Consumers Want to Order Online and Pick Up In Stores?" November 14, 2016. ² ICSC Survey: Technology and Personalization Drive the Retail Experience. March 13, 2017. www.thecenterofshopping.com. ³ Fierce Retail. Jacqueline Renfrow. "Click-and-collect boosts online grocery to $24B in 2017." November, 1, 2016. 4 wsj.com. Sarah Nassauer and Khadeeja Safdar. "Wal-Mart, Target Invest in Store Pickup for Holidays," October 27, 2016. WHAT'S DRIVING CLICK-AND-COLLECT?

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