Innovative Retail Technologies

JUL-AUG 2017

Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry.

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technology, the growth in maturity and range of tools, and the critical need for store associates to have the necessary tools to enhance the customer experience. Many retailers are choosing to implement a "mobile workbench" for store associates before they jump into a full-blown mobile POS. This mobile workbench provides store associates with information including real-time inventory visibility across the enterprise, customer look-up of personal preferences and purchase history, loyalty and single-use coupons, and many other functions. In most cases, these applica- tions can be developed internally in a fraction of the time required to imple- ment a complete mobile POS solution. Even more notable is that these lower- cost implementations can achieve a significant return in a relatively short period of time. The maturity of mobile POS continues to advance rapidly, with 89 percent of the retailers in the POS/ Customer Engagement Survey planning to offer mobile solutions to their store associates within the year and 84 percent planning to have a mobile POS solution in place within three years. Associate Training Retailers are also using mobile technol- ogy for training, staffing, task manage- ment, floor sets, and planograms. Using mobile tools to improve training and move tasks from the back room to the sales floor offers immediate enhance- ments for retailers. We are also seeing a large number of third-party mobile tools for simplifying implementations. The accelerated use of associate-facing and customer-facing mobile services, such as product information, shopping list capabilities, and personalized recom- mendations, will drive significant growth in mobile technology over the next few years. Unfortunately, retailers often focus on the technical solution and overlook the accompanying process work required to enable a successful implementation. Without proper associate training on new technologies and processes, mobile deployments will not achieve the desired outcomes and will likely frustrate or dis- appoint customers — a costly mistake. To be successful within the vast op- portunities available through mobile technology, retailers must keep in mind that technology is only a small portion of the solution. The most critical piece is to understand each customer's journey and enable associates with tools and training to create a customer experience that will differentiate the retailer from the competi- tion. Mobile technology offers a strong set of tools that will enable retail associates to enhance the customer experience when a holistic approach is taken. 29 Jul-Aug 2017 Try an enterprise-level vendor performance and compliance SAAS solution featuring: Automation Chargeback Creation & Notification Collaboration Vendor Portals & Scorecards Intelligence PO Lifecycle & Fill Rate Visibility Email your request NOW for a complimentary, no-obligation Opportunity Assessment to It Costs You Nothing It Costs You Nothing

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